Saab News Blog

The national creative duties on the Saab nameplate will be moved by General Motors to McCann Erickson in Detroit. The creative responsibility is previously handled by Interpublic Group’s Lowe.

After dividing the duties between McCann and another IPG shop which is Deutsch/LA located in Marina del Rey, California, General Motors will also re-strengthens its corporate image business at McCann in Detroit. An estimated $160 million of GM corporate business is from Deutsch’s.

Last year, Saab spent $55 million on U.S. ads. This was down from more than $100 million spent in 2005, for each Nielsen Monitor-Plus. In the first six months this year, it spent $6 million in domestic media.

According to a GM representative, “We continually look for ways to be more effective and efficient.” The representative even described the shift as a “re-alignment” within IPG and added that they did not reflect on agency performances.

The shifting is a great improvement to McCann Detroit. The agency lost creative duties earlier this year on Buick to Publicis Groupe’s Leo Burnett.

As a global advertising agency network, McCann Erickson is a subsidiary of the Interpublic Goup of Companies. The latter is one of the four holding corporations that make up the advertising industry. McCann have offices in over 130 countries and been in almost eight decades of multinational experience. McCann-Erickson has been the leading worldwide advertising agency system beating any of its competitors. In operates in many countries through owned agencies. McCann-Erickson has been an IPG entity since 1991 in the Czech Republic.

This entry was posted on Thursday, September 27th, 2007 at 2:48 am and is filed under Saab news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.